Pricing & Investment
You're not buying SEO or ad clicks. You're buying signed cases at a cost that still leaves room for profit. Here's how the numbers really work for Utah firms, what each level includes, and where typical industry budgets land.
The right question
A retainer is only expensive if it doesn't pay for itself. Most of ours are designed to.
One signed personal injury case can be worth tens of thousands in fees. One estate plan or modest family-law matter, a few thousand. So the real math isn't the monthly invoice — it's how many of those cases the work brings in, and what each one costs you to land.
We start there. Before any number, we map your average case value, your close rate, and how many new matters you actually want each month. Then we size the plan to hit it. If the math doesn't work in your favor, we'll tell you — and we won't quote you a package you can't grow into.
Three ways in
Pick the level that matches where your firm is now. Move up as the cases — and the pipeline — grow.
For solo and small firms staking out the Wasatch Front. A conversion-ready website, Google Business Profile optimization, core practice-area pages, and the local SEO that lands you in the map pack. Foundations, done right.
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SEO plus paid speed. Everything in Starter, then ongoing content, link building, and managed Google Ads or Local Services Ads so you book consults now while organic rankings compound. Our most common starting point for growing firms.
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For firms that want the top of the page across every channel. Aggressive SEO and paid search, video, review and reputation strategy, CRM and intake automation, plus reporting that ties spend to signed cases. Built to dominate a practice area.
Get a quoteEvery plan is month-to-month and built to your goals. See exactly how we build and report on it in our process.
Benchmarks, not our rates
Useful context before your quote. These are representative industry figures — not Law Edge Solutions' prices.
Most agencies bill legal SEO as a monthly retainer. Across published 2025–2026 guides, solo and small firms commonly land around $1,500–$5,000 a month; mid-size firms in competitive metros often run $5,000–$10,000; and large firms fighting for high-value verticals can pay $12,000–$25,000+. The reported median sits near $4,000. Your number moves with three things: how crowded your practice area is, how big your market is, and the shape your website's in.
Paid search is its own budget. With Google Local Services Ads you pay per lead, not per click, and you only pay for genuine ones — figures of roughly $50 for estate planning, $70–$110 for family law, and $150–$225 for personal injury are typical depending on market. The Google Screened badge that comes with it is its own trust signal. Traditional Google Ads is the other extreme: the most competitive injury keywords can run several hundred dollars a click, which is exactly why targeting and intake discipline matter more than budget size.
Why does legal cost more than most industries? Because your competitors are bidding on the same expensive clicks, and the cases are worth enough to justify it. The firms that win aren't the ones who spend the most — they're the ones whose dollars convert.
Representative ranges compiled from public 2025–2026 legal-marketing pricing guides. Your custom quote depends on your goals, market, and current site.
What you get for it
No black box. You see the work, the leads, and the cases tied to them.
Foundations and quick wins. We fix the site, set up tracking, launch paid ads for early leads, and start the content and local SEO that take longer to mature.
Rankings move, paid campaigns get cheaper per lead as we cut waste, and your pipeline gets steadier. SEO typically shows meaningful traction in this window.
Reporting on rankings, leads, and cost per signed case — not vanity traffic. [CLIENT RESULT — fill with real metric]
Pricing questions
The questions managing partners actually ask us about budget and terms.
It depends on your practice area, market, and goals — which is why we quote after a strategy session, not before. For context, published industry guides put legal SEO retainers anywhere from about $1,500 to $25,000+ a month, with most small-to-mid firms near the lower-to-middle of that. We size your plan to the cases you want, then show you the math.
Because a flat package either overcharges a quiet market or underdelivers in a competitive one. A Salt Lake City personal injury firm and a small-town estate planner need very different budgets. We'd rather price to your goals than sell you a number off a menu.
Two reasons. Your competitors are bidding on the same high-intent keywords, and the most competitive injury terms can cost hundreds of dollars per click. And the cases are valuable enough to justify it — one signed matter can return many times its acquisition cost. The win goes to whoever converts best, not whoever spends most.
No lock-in. SEO and content take a few months to gain traction, so we plan in that horizon, but we keep plans month-to-month and earn the next one with results and transparent reporting. We'll walk you through the terms in your strategy session.
If you need cases now, start with Google Ads or Local Services Ads — they put you at the top immediately, and LSAs only charge you for real leads. SEO builds cheaper, durable visibility over time. Most firms get the best return running both: paid for speed while SEO compounds.
Typically keyword and market research, content and practice-area pages, technical and local SEO, link building, Google Business Profile work, and monthly reporting. If we manage paid ads, your ad spend is separate and goes straight to Google — we don't mark it up.
You do. Your site, the content we write, and your Google Ads and Business Profile accounts belong to your firm. We build on assets you keep, so you're never held hostage by a marketing partner.
Book a free strategy session. We'll map your case goals, then quote a plan sized to hit them.