Who We Serve — Estate Planning & Probate
Your future clients aren't ready to buy. They're scared, grieving, or putting it off. We market your firm so it's the one they trust when they finally sit down — for a trust, a will, or probate after a death in the family.
The Estate Planning Buyer
A personal injury lead converts on speed. Yours converts on education. So we build a funnel that teaches first and sells second.
"Do I need a trust or just a will?" "What happens if Mom dies without one?" When your site answers the question they're actually Googling, you've earned the call before a competitor enters the chat.
People avoid estate planning because it forces them to think about dying. Plain-language pages, real timelines, and a clear "here's what the first meeting looks like" remove the dread that kills conversions.
This is a months-long decision. A downloadable checklist or a short guide gets the email today, so a few well-timed follow-ups bring them back when they're finally ready to sign.
Search & Paid, Done Right
Someone setting up a trust and someone scrambling to probate an estate search differently and decide differently. We run a strategy for each.
Rank for "Salt Lake City estate planning attorney," "revocable living trust Utah," and the long tail under them. Planners research for weeks, so durable organic visibility wins more of them than ads ever will.
Our SEO approach
Probate searches carry intent. Google Local Services Ads put your Google Screened badge at the very top and bill per lead, not per click. That fits the high-value, deliberate client who picks on trust.
Paid search & LSAs
Probate-step explainers, "what does a trust cost" pages, and Utah-specific FAQs that capture the planner's research and the executor's panic, then feed every other channel you run.
Legal content marketingLocal detail matters here. In Utah, a personal-property estate of $100,000 or less can skip formal probate with a small-estate affidavit 30 days after death, while informal probate runs roughly 6–12 months with a $375 district-court filing fee. Pages that get those facts right read as authoritative to a grieving family — and to Google.
The Education-Led Funnel
The estate planning workshop is one of the oldest plays in the book because it still works. We just run it the modern way.
A "Wills, Trusts & Avoiding Probate" workshop, run in a Wasatch Front library or as a webinar, turns one hour of teaching into a room of pre-sold prospects. We handle the landing page, the local ads, the reminders, and the follow-up sequence that books the one-on-ones.
A "Utah Estate Planning Checklist" or a probate-step PDF captures the slow decider. You get the contact months before they're ready, and a short nurture keeps your firm top of mind until they are.
Most estate leads don't sign on the first touch. We wire your CRM and intake so every download and every no-show gets a timed sequence instead of slipping through the cracks.
Common Questions
How we book more planning and probate consults without burning your budget on the wrong clicks.
The buyer is slower and more emotional. There’s rarely a deadline forcing the call, so education and trust do the selling. We lead with content, reviews, and clear "here’s what to expect" messaging instead of urgency-driven ads, then use follow-up to catch a decision that can take months.
Yes. Estate law is an eligible category for Local Services Ads. Once Google verifies your license, insurance, and background check, you earn the Google Screened badge and pay per qualified lead instead of per click — which fits the deliberate, high-value estate client well. Note Google updated its LSA terms in 2025, so account setup and data ownership need a careful hand.
Both, aimed at different buyers. SEO wins the planner who researches trusts and wills for weeks and rewards durable, lower-cost visibility. LSAs and Google Ads win the executor who needs a probate attorney now. Most Utah firms get the best return running content-led SEO underneath paid ads that capture the urgent searches.
They do, when the follow-up is real. A workshop or webinar fills a room with pre-qualified prospects, but the consults come from the landing page, reminders, and the nurture sequence afterward. We build the whole funnel, not just the event flyer.
Paid channels like LSAs can produce leads within weeks. SEO and content build over 3–6 months and compound from there. Because the estate buyer decides slowly, give the nurture side a quarter or two to show its full return — early downloads often sign months later.
We write it, you review and approve it, and your firm owns it — along with your website, Google Business Profile, and ad accounts. We’re a marketing agency, not a law firm, so attorney review keeps everything accurate and within your bar’s advertising rules.
Tell us your practice mix and your market on the Wasatch Front. We'll map the channels that actually book consults for an estate firm.