Family Law · Divorce & Custody
A divorce client finds you on Google, weighs three to five firms, then calls one. Our job is to make sure that call rings your phone — and that the person on the line is ready to hire.
Trust & local reach
Divorce and custody are personal. People hire the firm that feels findable, credible, and reachable — usually in that order.
Family law searches spike every January and February as people decide to move forward after the holidays. If your firm isn't visible on the Wasatch Front when that wave hits, your competitor down the street is taking those calls. We build the three signals a stressed prospect checks in under a minute.
We rank your Google Business Profile for searches like "divorce lawyer Salt Lake City" and the long tail under it, so you appear where most people pick an attorney.
A steady stream of recent, real Google reviews. Family law buyers read them closely, and rating plus volume is what pushes you into the local pack.
A phone number above the fold, a form that works on a phone, and intake that responds before the prospect calls the next name on their list.
How the growth happens
Divorce prospects often research for weeks before they reach out. We meet them at every step with pages that rank and reassure.
Profile optimization, local landing pages, and citations so you own "family law attorney near me" across Salt Lake and Utah County.
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Plain-English pages on Utah divorce, custody, the divorce education requirement, and property division — the questions people Google before calling.
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Pay-per-lead ads with the Google Screened badge that sit above search results — built for prospects who want a divorce consult now.
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Nobody hands a stranger their custody case on a hunch. They read what your past clients said.
Most firms collect a handful of reviews, then go quiet for a year. That's a leak. We build a simple system that asks every satisfied client at the right moment, routes them to your Google profile, and helps you respond with care — even to the angry ex who leaves a one-star. Higher rating and steady volume feed the local pack, and the local pack feeds your phone. We report on it monthly so you can see reviews tie back to signed cases. [CLIENT RESULT — fill with a real review count or local-pack ranking from a Utah family law client.]
Select Utah law-firm clients
Figures are representative of Law Edge engagements, not a promise of results.
Questions attorneys ask
Google, mostly. They search "divorce lawyer near me" or "[city] family law attorney," scan the map pack and the first few results, then compare three to five firms before calling one. Reviews, a complete Google Business Profile, and an obvious phone number are what earn that call.
It varies by market, but family law leads through Local Services Ads commonly run about $50 to $150 per contact, and you pay for actual calls and messages rather than clicks. These are representative industry ranges; the Wasatch Front is competitive, so we set a target cost per lead with you and manage to it.
Both, usually. Local Services Ads and Google Ads put you at the top today, which matters when someone wants a consult this week. Local SEO and content lower your cost per case over time. We run paid for speed while organic compounds.
Family law searches jump sharply in January and February every year, as people decide to move forward after the holidays. We make sure your rankings, ads, and intake are ready before that wave so you capture it instead of scrambling for it.
Most firms see meaningful movement in three to six months, with gains compounding after that. We pair SEO with Local Services Ads so you're booking consults while the organic side matures, not waiting on it.
Book a strategy session and we'll map how to get your firm in front of Utah's next wave of divorce and custody clients.