Criminal Defense & DUI
When someone gets booked in Salt Lake County, they hire a lawyer fast — usually the first one who picks up. We make sure that's you: top of the search, phone ringing, lead answered before it cools.
The buyer is in a hurry
A DUI or arrest sends someone — or a panicked spouse — to Google within hours, usually from a phone, usually after midnight.
After a Utah DUI arrest, the officer takes the license and hands over a yellow Notice of Suspension that drives for 29 days. The driver has just 10 days to demand a DLD hearing or the suspension is automatic. Arraignment can land within 72 hours. Nobody shops around for two weeks.
DUI searches spike from Friday evening through early Monday. The queries are blunt: "DUI lawyer tonight," "first offense DUI attorney Salt Lake City." If your firm isn't there on mobile, in that window, the case goes to whoever is.
"DUI lawyer near me" is one of the priciest clicks in legal — $40 to $100 in competitive metros. Burning that budget only works if your intake actually answers. Most firms don't.
Speed to lead
A lead contacted within five minutes is roughly 21x likelier to convert than one called back a half hour later. The average firm takes eight hours. That gap is the whole game.
Criminal defense and DUI are eligible for Google's Local Services Ads. We get your firm through the license check, insurance verification, and background screen — usually two to four weeks — so the green Google Screened badge sits above everyone running plain text ads. You pay per lead, not per click.
See our paid search work
We build campaigns around how arrested people actually type — "DUI attorney tonight," "second offense," "domestic violence lawyer SLC" — with call-only ads and dayparting weighted to nights and weekends, when the arrests and the searches happen. Wasted spend on tire-kicker keywords gets cut.
How we manage Google Ads
Top of the results means nothing if the call hits voicemail at 1 a.m. We wire up instant text-back, after-hours routing, and a CRM that logs every lead — so a 2 a.m. form fill gets a human reply before the searcher opens a second tab.
See our intake automationReputation
A scared first-time defendant checks one thing before they call: do other people trust you. Stars and recent reviews decide it.
Defense clients are quiet for obvious reasons — most won't post unprompted. We build a discreet, ethical ask into your case-close workflow so a resolved charge turns into a real review, not a dead end.
One bad review on a defense profile scares off the next ten callers. We help you reply in a way that stays professional and confidential, never discloses case facts, and shows future clients a firm that handles pressure well.
Your Google Business Profile is where "criminal defense lawyer near me" gets decided. We keep the categories, service areas, photos, and review velocity tuned so you hold the local pack across the Wasatch Front, not just your own block.
Response-time and cost-per-click figures are industry benchmarks, not a promise of results. We model your real numbers in the strategy session.
Straight answers
On a phone, fast, often at night. Most DUI searches happen within a day or two of the arrest, and they peak from Friday evening into Monday morning. The terms are urgent and specific — "DUI lawyer tonight," "first offense attorney Salt Lake City." Your firm has to be visible in that exact window, on mobile, with a live way to respond.
Yes. Google's Local Services Ads cover criminal defense and DUI, and the attorney tier comes with the Google Screened badge. To qualify, your firm passes a background check, bar-license verification, and an insurance check — usually two to four weeks. You're billed per lead, and the badge sits above the standard text ads.
Because the buyer is deciding right now. Industry data puts a lead contacted within five minutes at roughly 21 times more likely to convert than one reached after thirty minutes, yet the average firm takes hours. An arrest doesn't wait for business hours, and neither can your intake. We pair the ads with instant text-back and after-hours routing so leads get answered, not banked.
No. We're a Salt Lake City marketing agency that works only with law firms. We don't practice law or give legal advice — we get your defense practice found and your phone ringing. The legal work stays yours.
Carefully. Defense clients rarely review on their own, so we build a discreet, ethics-aware ask into your case-close process and help you respond to reviews without ever disclosing case facts. Steady, recent reviews on your Google Business Profile are what turn a paid click into a booked consult.
We'll map your local search, your ad spend, and your intake in one session — and show you where the leaks are.