Free Audit · Salt Lake City
We pull your site, Google Business Profile, ad accounts, and rankings, find what's costing you signed cases, and hand you a one-page fix list. No 40-slide deck. No pressure to hire us.
What we look at
Your audit checks every channel a Utah client touches before they call, then ranks what's actually worth fixing first.
Page speed, mobile layout, and whether your phone number and intake form are easy to find. A slow site bleeds leads before they read a word.
Web design
Crawlability, indexing, broken links, title tags, and schema. We check whether Google can even read your practice-area pages.
Law firm SEO
Categories, hours, photos, and posts on the profile that decides the Maps pack. We check why you're not in the top three for your city.
Local SEO
Whether your name, address, and 801 number match across Avvo, Justia, FindLaw, and Martindale-Hubbell. Mismatches confuse Google and tank local rank.
Local SEO
Whether pages are attributed to a real attorney for E-E-A-T, and how your review count and rating stack up against the firm two blocks over.
Legal content
Where your Google Ads budget leaks on the wrong clicks, and whether you qualify for Local Services Ads and the Google Screened badge.
PPC & Google AdsSample findings
A snapshot from a representative report. Plain language, ranked by impact, color-coded so you know what to fix Monday.
Phone number sits below the fold on mobile
Most of your traffic is on a phone. The tap-to-call button only appears after three scrolls — every buried call is a case you paid to attract and then lost.
Google Business Profile category set to "Law Firm" only
You practice personal injury, but your primary category is generic. That alone can keep you out of the Maps pack for "personal injury lawyer near me" across the Salt Lake valley.
NAP mismatch across Avvo and FindLaw
Two directories list an old suite number. Inconsistent name, address, and phone data splits your local authority and drags down rank.
Practice-area pages published under "Admin"
For a YMYL legal topic, Google wants a named, credentialed author. Attributing pages to the attorney strengthens E-E-A-T and trust signals.
Core Web Vitals pass on key landing pages
Load speed and layout stability are in good shape. We'd protect this, not rebuild it — your budget belongs elsewhere.
Findings above are representative examples, not a real client report.
How it works
Firm name, website, and the kind of cases you want more of. Two minutes on the form below.
A marketer who works only with law firms reviews your site, profile, ads, and rankings. Not an automated PDF generator.
A short call and a one-page plan, ranked by impact. Run it yourself or hand it to us. Your call.
Request your audit
Four fields. We'll reply within one business day to schedule your walkthrough.
Why trust the read
We only market for attorneys, so the audit speaks your reality — high-CPC keywords, bar ethics rules, and how a hurt client picks a firm at 11pm.
No dentists, no restaurants. Every benchmark is against other firms in your practice area and market.
You'll understand every line. The report names the problem, the cost, and the fix — in English.
The audit is yours to keep and act on. Hire us or don't; the fix list works either way.
Before you ask
Yes. You get the review and the fix list at no cost and no obligation. We'd rather show you we know law-firm marketing than pitch you blind.
About a week from when you send your details. A real marketer reviews everything by hand, so it isn't instant — but it's worth the few days.
Just your firm name and website. If you want the ad portion, read-only access to your Google Ads and Business Profile sharpens the findings — but it's optional.
Yes. We check whether your firm qualifies for Local Services Ads and the Google Screened badge, which needs a passing Business Profile, a background and license check, and active bar status. Screening usually runs two to five weeks.
No. The fix list is yours. Hand it to your in-house team, your current vendor, or us. Plenty of firms run the first round themselves.
Request your free audit, or book a strategy session and we'll walk the findings together.